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Reasons to exhibit a trade show display

The trade show industry serves a staggeringly wide and varied audience. Many industries have their own types of show style. On the enterprise level, there are numerous reasons for exhibitors to deploy a display at a given trade show. On a macrolevel it can be said that there are only four reasons:

1.Increasing sales and reinforcing market share
2.Increasing share of customers and getting current customers to buy more
3.Introducing new products
4.Positioning or repositioning your organization, its brand and products 

 
 
 
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